Workflow Audit · Music PR
Campaign follow-up, radio promo admin, contact research
A music PR or promotion agency with a small campaign team loses most of its week to repeated admin: chasing radio for playlist adds, journalists for coverage, and labels for assets. Airplay attribution, playlist tracking, and campaign reports to clients. Contact research for new campaigns. You do not need a bespoke build. You need someone who has run campaigns for five years to sit with you for 45 minutes and tell you exactly which tools to install on Monday.
£999 fixed · money-back guarantee
Common bottlenecks
These are the repeated jobs every music PR agency runs. The audit maps where your week actually goes, then prescribes the three to seven tools that will save you the most time. I have done five years of radio promotion and built the software that runs it.
Campaign follow-up emails
Chasing radio for playlist adds, journalists for coverage, and labels for assets. This is the single biggest inbox job in a music PR agency, and most of it follows the same template every time. Automated follow-ups and reply tracking can reclaim three to five hours a week.
Radio promo admin
Airplay attribution (which station played the track, when, and how many times), playlist adds tracking, and campaign reports to clients. This takes half a day a week, and most of the data is already in the databases. It just needs pulling together.
Contact research for new campaigns
Building contact lists for new releases from databases, social media, and past campaigns. Genre matching, territory filtering, and contact hygiene. This takes two to three hours per campaign, and most of the routing follows the same rules every time.
Client reporting
Drafting weekly or monthly campaign reports: coverage secured, playlist adds, airplay stats, and next steps. The structure is identical every time, but someone still has to pull the data together and write it up. Three to four hours a week across a roster of ten clients.
Proof, not promises
I work in music PR and I ship the tools. Over the last year I shipped Total Audio Promo (TAP), SpotCheck, Newsjack and the rest of the stack that still runs in production. I also release my own records, so I eat the same admin I sell the cure for.
Total Audio Promo (TAP)
Release planning for independent artists: a plan, a press kit and radio pitches to a plugger's standard, with every contact and reply kept with the artist. The first release is free, then £59 a release or £129 a year. Built from five years of pitching UK radio.
Newsjack
Watches the music trade feeds around the clock, scores each story for relevance and drafts content ideas, so an agency can comment on industry news while it is still news.
Datasink
Cleans PR contact spreadsheets: fixes domain typos such as bbc.com to bbc.co.uk, removes duplicate rows and finds outlet contacts and submission guidelines.
SpotCheck
Scans the playlists behind an artificial streaming warning for bot-farm patterns and drafts the reply to the distributor. Also scores a single playlist for bot risk before you pay a curator.
What you walk away with
A 45-minute discovery call, a report prescribing three to seven off-the-shelf tools with real GBP costs and hours saved, and a 30-minute review call to walk through it.
- A week map showing where your time actually goes
- Three to seven tools, with real GBP costs and hours saved
- An effort-versus-impact matrix so you know what to do first
- A four-day quick-start plan you can run in ten minutes a day
- Money-back guarantee: 7+ hours a week found in 30 days, or a full refund
Questions, answered
What does this look like for a music PR agency?
Campaign follow-up emails drafted and scheduled, radio promo admin (airplay attribution, playlist adds, campaign reports) automated, and contact research for new campaigns built from databases and social scraping. The audit maps where your week goes, then prescribes the tools to automate the repeated jobs. I have done five years of radio promotion and built the software that runs it.
Will this work with our existing CRM and campaign tools?
Yes. Most of the tools I prescribe sit alongside your existing systems (Airtable, Monday.com, Google Sheets) rather than replacing them. API integrations are possible during a build, but the audit focuses on quick wins you can install yourself first.
What is the guarantee?
If I cannot find you at least seven hours a week to reclaim within 30 days, you get a full refund. The prescriptions usually cost around £45 a month in tools.
How is this different from Total Audio Promo?
Total Audio Promo (TAP) is self-serve software for independent artists, with release packs from £59 and a free first release. This is the audit and implementation work for agencies and labels: I sit with you for 45 minutes, map where your week goes, and prescribe the tools to automate the repeated jobs. Different buyer, different job.
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Forty-five minutes, a report you can act on the same week, and a guarantee that takes the risk off the table.