Workflow Automation for Music PR Agencies
A one to five person PR agency loses most of its week to the same handful of jobs: researching contacts, scheduling follow-ups, tracking who replied, and writing the report at the end. Generic AI tools do not know what a plugger does, and an enterprise CRM is far too much machinery for a team this size.
I have done four years of radio promotion and built the software that runs it, so the workflows arrive already mapped rather than discovered on your time. This is done-with-you: I configure the AI layer, build the campaign skills your agency actually needs, and maintain the automation once it is live.
It runs in three stages, and each one stands on its own. A blueprint tells you what is worth automating and what is not. A build implements it. Ops keeps it working as your campaigns change.
What you get
- ✓Blueprint (£500, one week): a 60-minute discovery call, a full workflow map, an automation opportunity matrix, priority-ranked recommendations, and honest time-savings projections
- ✓Build (£2,000–5,000, two to six weeks): everything in the blueprint, implemented, with custom campaign skills, contacts imported and enriched, voice profiles matched to your tone, and Gmail and CRM integration
- ✓A runbook documenting every automation, so the system is yours rather than mine
- ✓Ops (£1,000–2,000 a month): monthly health check and report, refinements, new workflows, priority support, and a quarterly strategy review
- ✓The blueprint fee comes off the price of a build
Questions, answered
How is this different from the £750 audit?
The audit is for any owner-run business and prescribes off-the-shelf tools you install yourself. This is music PR specifically, and I build the thing rather than recommending it. If you are not sure which you need, start with the audit.
How does this relate to Total Audio Promo?
Total Audio Promo (TAP) is self-serve software for independent artists, with release packs at £59. This is the done-with-you implementation work for agencies: I configure the AI layer, build custom campaign skills, and maintain the automation. Different buyer, different job.
What does it integrate with?
Gmail, Airtable, Monday.com, Typeform, and Google Drive out of the box, with custom integrations possible during the build. It is designed to sit alongside your existing stack rather than replace it.
Can I start with a blueprint and upgrade later?
Yes, and most people do. Each stage feeds the next. Clients usually start with a blueprint to see the opportunity, then move to a build once the time-savings projections are in front of them. The blueprint fee is credited against the build.